Marketing

At the West Coast Internet Group, one of our main specialities in online marketing of your website and business through creating custom content, SEO campaigns and other online marketing strategies. There are many ways to spread the word about your business, products and service online. Depending on what market you are in, this can be a fairly simple process if you are a niche business. However if you are a business with lots of competition, the marketing process is usually more involved. marketing

What is online marketing and what is its purpose? Simple put, online marketing is getting the word out to potential customers and of course the purpose is to gain those customers. However, there are many factors involved in a well thought out marketing plan. If you have discerned your target market to be women between the age of 30-45, then marketing your product or services to the teenage market would be a waste of marketing dollars. Primarily our goal at the West Coast Internet Group it focus our online marketing efforts to your target market; the people who will buy your product or services.

Here is a list of marketing services that we offer at WCIG.

  • Search Engine Optimization (SEO) – We optimize your website so that it comes up on the first page for customers searching for your type of business. We specialize in local search results. If you sell imported hardwood furniture in Vancouver, we ensure that you are on the first page for customers searching for “hardwood furniture in Vancouver)
  • Link Building – This is an extremely important factor in your website ranking well online and probably one of the most overlooked. We can help you business or website improve your online rankings with the search engines by having other relevant websites link back to you. Specializing in one way links.
  • Social Media Marketing – We can help spread the word on Facebook, Twitter and Linkedin. Utilizing these websites to increase your online exposure is an excellent marketing technique. This is known as Web 2.0.
  • Blogging – Probably one of the most important online marketing tools that can help you explode your business. Blogging about your product, market or services brings in interested customers who want to talk. Creating a blog for your business is an important step in online marketing and is relatively easy to do.
  • PPC (Pay-per-click) Campaigns – Perhaps you don’t want to wait for your website to gain first page rankings. Using a PPC campaign allows you to bid on the search phrases and keywords that will drive traffic to your website. Allow us to manage your Google PPC campaign for you. We use a very targetted approach which keeps your PPC budget in check.
  • Website Copywriting – We also have excellent writers who can keep the content on your website fresh and new. This is also an important factor in doing well online. Search engines like Google and Yahoo reward websites with new and relevant content with a better page rank thus improving your online position in relation to your competitors.

If you are looking for an online marketing company in Vancouver, then allow us to give you a quote. We have over 10 years experience in helping businesses online find more customers and have customers find you. Please contact us for a quote today.